Opening A Kennel: General Tips And Guidelines (Part 3)

7. Learn all you can about workman’s compensation insurance. If you have employees, you will have to pay for this insurance yourself – you cannot deduct it from the paychecks of your employees. Workman’s compensation insurance is mandated in every state and will pay your employee’s medical bills should he or she be injured on the job, even if the injury is the employee’s fault Workman’s compensation insurance will also cover any of your injured employee’s lost wages. If you keep a consistently safe workplace and keep the number of accidents down, you may qualify for lower premiums.

8. Utilize low-cost advertising and marketing to spread the word about your kennel. Neighborhood newspapers and door-to-door flyer distribution are great places to start. Word-of-mouth advertising, however, especially in a business that involves entrusting your furry family member to a stranger, can be very powerful as well. Encourage this by offering discounts to your current clients in exchange for referrals. Also maintain a professional looking website.

9. Provide multiple services (grooming, day care, pet supplies, obedience training, etc.) This will not only broaden your customer base, but will prompt multiple visits from existing customers.

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